Corporate Social Responsibility (CSR) has been a subject of research interest and has drawn\nawareness for researchers and business practitioners from various fields. When doing their\nCSR activities, companies might have several motives that could be beneficial not only for the\ncompany itself, but also for their stakeholders. This paper focuses on a specific CSR initiative\n(i.e. scholarship program) provided by two companies in Indonesia. Semi-structured\ninterviews were conducted with the representatives of the companies to explore the\ncompanyâ??s motives. A cross-case analysis was also presented to describe the findings. The\nfindings revealed that both firm-serving and public-serving motives were prevalent as the\nmotives for doing CSR activities. The interviews also suggested that belief, value and religious\nthoughts would also be relevant factors for an organization to initiate its CSR activity.
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